What Addressable Geofencing Means for Local Marketing
Addressable geofencing is reshaping how businesses approach local marketing by combining location intelligence with the proven impact of direct mail. Instead of relying on broad demographics or general mailing lists, this strategy focuses on real-world behavior. Businesses using addressable geofencing direct mail San Marcos can reach households based on where people actually go, not just who they are on paper. Geofencing creates a virtual boundary around specific locations such as retail stores, event venues, competitors, or neighborhoods. When individuals enter these defined areas, anonymous location data is captured and later matched to verified household addresses. This allows marketers to follow up with relevant, targeted direct mail delivered straight to the recipient’s home. The result is a more intentional and data-driven approach that aligns messaging with real-life activity. By connecting physical movement with addressable outreach, geofencing helps businesses stay rele...